Global Consumer Intelligence Manager
Marketing
Durban – KwaZulu Natal
Our client, a multinational FMCG company in South Africa, is looking for a Global Consumer Intelligence Manager to undertake a consumer insights role.
Job Description:
- Embrace (digital) consumer centricity: actively fueling the business with consumer insights; drive usage of new tools, esp. technology enabled market research methods
- Active transfer of consumer knowledge/insights throughout the organization by connecting generated data across categories & methods
- Active consulting of the international marketing (GBU) in answering consumer oriented questions in the innovation process as well as for all elements of the marketing mix
- Conception, steering and quality control of respective ad-hoc market research projects
- Consulting of internal partners in the interpretation and evaluation of research results and in the implementation of the study finding into concrete, actionable and business-oriented recommendations and decisions
- Evaluation, implementation and continuous optimization of forward-looking, in particular technology enabled/new digital market research methods and tools, by actively screening trends around market research, data and technologies
- Close cooperation and regular exchange with local, regional and global CMI (consumer, market, insights) functions
Qualifications and Experience Required:
- Master in Business Administration or Socio-Economics
- Proven track in the field of market research incl. methodologies and steering of market research projects in FMCG industry, experience in research agency is a plus
- Highly experienced in market research methodology and proven use of a future-proof repertoire of research tools
- Digital Mindset and experience with new digital market research tools are a plus
- Excellent analytical skills, especially in the transfer of research results into actionable marketing decision
- Passion for the consumer perspective and topics around skin care and beauty
- Fluent in English, both written and spoken.
